The problem: paid clicks, missing leads
Google Ads is the most direct channel for service businesses in your area: people search, you appear. But generic keywords, broad match and weak landing pages make it easy to pay for clicks that never turn into leads. The real work is in search selection, negative keywords and the page the click lands on.
What Google Ads management includes
- Commercial-intent keyword research, including local queries (service + area)
- Search campaigns structured into tightly themed ad groups
- Extensions, ads and conversion-focused copy testing
- Negative keywords to cut useless traffic
- Conversion tracking and cost-per-lead reporting
The working method
- Audit of the existing account or analysis of local search demand
- Shared campaign architecture and budget estimate
- Launch with conversions tracked from day one
- Continuous optimisation of keywords, bids and ads
- Periodic report and data-reading call
Who benefits from Google Ads
Suitable for businesses in your area whose service is actively searched online: repairs, professional firms, B2B services, bookings. Less suitable for products nobody searches for yet: in that case Meta Ads is better to create demand first.
Google Ads in your area
ComoGoogle Ads in ComoCantùGoogle Ads in CantùErbaGoogle Ads in ErbaMariano ComenseGoogle Ads in Mariano ComenseLomazzoGoogle Ads in LomazzoTurateGoogle Ads in TurateMontano LucinoGoogle Ads in Montano LucinoLurate CaccivioGoogle Ads in Lurate CaccivioVilla GuardiaGoogle Ads in Villa GuardiaFino MornascoGoogle Ads in Fino MornascoCucciagoGoogle Ads in CucciagoUggiate-TrevanoGoogle Ads in Uggiate-TrevanoOlgiate ComascoGoogle Ads in Olgiate ComascoCernobbioGoogle Ads in Cernobbio
Let's talk on a call
Fifteen minutes, no commitment: tell me about your situation and I'll tell you straight away if and how I can help.
Book a 15-minute call Message me on WhatsAppFrequently asked questions
Does Google Ads work for a small area like your area?
Yes, if the service has enough search volume in the area. During the analysis I check volumes and frankly tell you whether the channel makes sense for you.
How much does a click cost?
It depends on the industry: some local keywords are cheap, others competitive. The point is not the click cost but the cost per qualified lead.
Can I manage campaigns myself after setup?
Yes: I can set up and train you, or manage on an ongoing basis. We decide based on internal time and skills.
Do I need a new website to start?
Not necessarily, but you need a landing page that converts. If the current one doesn't work, I'll tell you before spending on campaigns.